The efforts of United Shades of Britain in countering extremism and violence has been recognised by Professor Nigel Copsey in a report for Faith Matters. The full report can be downloaded as a pdf here (http://bit.ly/exfNHE) but here is a taster:

"Countering the EDL online is also a possibility. This might involve Facebook groups challenging the myths and half truths peddled by groups such as the EDL. A worthy example of this type of approach is the one adopted by United Shades of Britain."